I was extremely lucky to be offered the job of photographing some of up and coming designer Viv Cass Cassidys’ range of very cool and funky fashionable knitware. The first thing I thought when I saw some pictures of the clothes sent to me was “Whooaaah those colours are awesome”. From that point I really knew I had to be involved in this project. What made this even better was the fact that we were able to do this shoot in my new studio space which I share with fellow photographer and friend Rob Heslop.
Viv’s knitwear collection is originally inspired by the anatomical heart with a fun flair inspired in the Glam Rock era. Her collection is nicknamed the “Love Gun Knit” and has been designed to be easy and fun to wear for women who don’t take themselves too seriously.